Marlimar by Clearyst°
The Stakeholder Engagement Platform Built for Sustainability
Marlimar by Clearyst° is the automated, AI-powered communication layer of the Clearyst° ecosystem, helping organizations communicate with customers, employees, donors, suppliers and partners through compliant, two-way text messaging while reducing emissions and advancing sustainability goals.
Communication people actually see
Emails get buried. Calls go unanswered. Paper outreach creates waste. Text messaging delivers the reach and response rates that other channels cannot. Trusted by teams across home improvement, nonprofit, healthcare and community impact, including LeafHome, Jacuzzi, RainSoft, Bath Planet, Renewal by Andersen, Habitat for Humanity and Donate Life America.
96%
Read rate within 3 minutes
45%
Response rate within 90 seconds
98%
SMS delivery vs. 84% email
$21–$42
ROI per $1 spent on SMS
Why Stakeholder Communication Is a Sustainability Challenge
Every sustainability strategy depends on people. Suppliers need to share data. Employees need to confirm actions. Customers, donors, families and community members need communication that feels human and arrives at the right moment. But most organizations still rely on channels that do not consistently reach them: email is filtered, calls are screened, and printed reminders create cost, carbon and waste.
The hidden cost of the wrong channel
- Operational waste and unnecessary print
- Incomplete, hard-to-collect data
- Missed compliance documentation
- Lower accessibility beyond corporate inboxes
Introducing Marlimar by Clearyst°: AI-Powered SMS for Business
Marlimar by Clearyst° is an AI-powered stakeholder engagement platform built on compliant, two-way SMS. It automates outreach, collects data, confirms appointments, engages donors, supports critical communications and creates auditable records from one platform that integrates with your CRM and systems of record. It is the communication and engagement layer of the Clearyst° platform, extending the data, compliance and advisory work across Clearyst° to the real people whose responses shape sustainability outcomes. Formerly Marlimar Communications, it is the same trusted platform, now fully integrated into the Clearyst° ecosystem.
Explore Marlimar by Clearyst°
Everything You Need to Engage Every Stakeholder
Use Marlimar by Clearyst° as a two-way SMS platform, CRM text integration layer and compliance messaging system for the moments when engagement, timing and documentation matter most.
AI-Powered Automation That Works Without Constant Oversight
Automate multistep outreach across leads, appointments, reminders, installations, surveys and follow-up campaigns. Rule-based logic and event-triggered workflows send the right message at the right time without adding manual work. Customers report a 40% decrease in outbound calls and a 30% increase in sales run rate.
Text-Enable Your Existing Landline Number
Let stakeholders text the business number they already know. Calls still come through normally, while texts arrive from a recognized number that reduces confusion and helps messages clear the noise, cutting printed notices, missed appointments and unnecessary field visits.
Two-Way Messaging, Drip Campaigns and Group Texting
Create bi-directional conversations instead of one-way blasts. Build drip campaigns for leads, no-shows, donors, employees or suppliers, and reuse the same workflows for sustainability data surveys, commute inputs, supplier Scope 3 requests and community campaigns.
Seamless CRM and System Integration
Connect messaging to your CRM or system of record so workflows trigger automatically from data your team already uses. Bi-directional integration sends updates, captures responses and pushes data back into the systems that drive decisions.
Insightful Analytics and Campaign Reporting
Track campaign status, delivery, engagement, response data, message logs and outcomes in one place. Reporting closes the loop on ESG data collection by showing completion rates for supplier surveys, employee responses, facility inputs and community outreach.
Carrier Compliance Built In
Designed for compliant messaging at scale, with Carrier Campaign Registry support, opt-out management, callback landline numbers, compliant archiving and auditable message records for messaging regulations, HR, healthcare and sustainability reporting.
Built for Every Industry. Designed for Every Use Case.
Flexible enough for everyday sales outreach and robust enough for sensitive, time-critical stakeholder communication. The same automation backbone supports revenue teams, sustainability teams, nonprofits, healthcare organizations and compliance leaders.
Lead Engagement and Sales
Home improvement, finance and consumer service teams respond to leads immediately, confirm appointments, send day-of reminders and run follow-up campaigns for no-shows and long sales cycles. Digital-first reminders replace printed mailers and reduce wasted trips.
Stakeholder and ESG Data Collection
Collect Scope 3 supplier data, employee commute surveys, facility energy and waste inputs and customer product-use data that is hard to capture through email. Marlimar by Clearyst° turns text messaging into an ESG data collection tool feeding your broader data workflows.
Nonprofit and Community Engagement
Donor engagement, raffle and event campaigns, volunteer reminders and community surveys. Habitat for Humanity Henderson, KY raised $2,000,000 in one year using text for raffle sales, with survey responses up 400% and event attendance up 60%.
Healthcare and Organ Donation
Organ Procurement Organizations and clinical partners use it for referral center communication, family aftercare, donor registration and sensitive outreach. The platform supports under-one-minute response times, a 22% reduction in outbound calls and a 10% increase in organ donations.
Employee Communications and Compliance
HR, operations and compliance teams reach field and deskless workers with safety reminders, reenrollment, training confirmations and policy notifications, creating documentation and audit trails while reducing printing and paper waste across locations.
Text Messaging as a Sustainability Accelerator
Marlimar by Clearyst° bridges sustainability strategy and real-world action, giving Clearyst° customers a communication layer for the people behind the data: suppliers reporting emissions, employees changing behaviors, customers responding to surveys, donors engaging with a mission and community members taking the next step. For organizations moving from goals to implementation, it turns stakeholder engagement into a measurable operating system.
See how Clearyst° Advisory designs your strategySustainability, Answered
How a texting platform becomes a practical lever for emissions, data and impact.
How does text messaging reduce carbon emissions?
Text messages generate approximately 0.014g CO2e per message, far lower than channels that rely on heavy data transfer, attachments, long-term storage or physical materials. For an organization sending 100,000 messages per month, switching from email-heavy outreach to SMS can reduce communications-related emissions by approximately 33 tonnes CO2e per month.
How can SMS help collect Scope 3 and ESG data?
Marlimar by Clearyst° collects real-time sustainability data from suppliers, facility managers, employees and customers through bi-directional texting: Scope 3 supplier requests, energy, water and waste check-ins, commute surveys and product-use behavior. Responses flow back into connected systems, improving the completeness of ESG data collection and reaching stakeholders who never respond to email.
How does it support social impact and community engagement?
Mobile communication reaches people across income levels, work environments and digital habits, making text a strong channel for equity-focused outreach, from donor engagement and education reminders to healthcare coordination and community surveys, turning communication into measurable social outcomes.
How does it streamline compliance reporting?
As sustainability regulations expand, compliance depends on consistent records, timely acknowledgments and reliable data trails. The platform archives sends, responses and campaign activity, and supports opt-out management, Carrier Campaign Registry configuration and auditable records for HR, healthcare, customer and sustainability workflows.
Real Results from Real Organizations
Timely, mobile-first communication that increases engagement, reduces manual work and supports social and sustainability impact.
Jacob Family Enterprises — Home Improvement
"Our service department bids service jobs using the platform now, photos, questions, measurements. It saved cost on our end and it is a better customer experience." — Beth Jacob, Co-Owner. Reported results: a 40% decrease in outbound calls and a 30% increase in sales run rate.
Habitat for Humanity Henderson, KY — Nonprofit
"We incorporated text messaging in our raffle sales and raised $2,000,000 in the past year." — Shadley Stone, Director of Business Development. 50,000 raffle tickets sold annually, a 400% increase in survey responses and a 60% increase in event attendance.
Donate Life America and OPO Partners — Healthcare
Timely, compassionate communication that keeps empathy at the forefront while advancing a vital mission. When calls may be ignored during moments of grief, text offers a respectful way to coordinate. Impact: a 10% increase in organ donations, under-one-minute response time and a 22% reduction in outbound calls.
Performance Snapshot
96%
Read rate within 3 minutes
45%
Response rate within 90 seconds
98%
SMS delivery vs. 84% email
~33t
CO2e saved per 100,000 messages vs. email, each month
Getting Started with Marlimar by Clearyst° Is Simple
Marlimar by Clearyst° combines software with white-glove onboarding. Our team works alongside yours to connect systems, design workflows, configure compliance settings and shape a communication strategy that fits your organization.
Connect
Integrate with your CRM or system of record, text-enable your existing landline and configure your compliance settings. Clearyst° guides the setup so your communication layer works with the systems your team already uses.
Configure
Build message workflows, response logic, automation rules and audience-specific campaigns for leads, customers, employees, donors, suppliers or community stakeholders.
Communicate
Go live with automated, two-way messaging that triggers at the right moments, captures responses, feeds data back into your systems and generates analytics for continuous improvement.
Frequently Asked Questions
What is Marlimar by Clearyst°?
Marlimar by Clearyst° is an automated, AI-powered text messaging and stakeholder engagement platform for businesses, nonprofits and enterprises. It automates two-way SMS communication with customers, employees, donors and supply chain partners while integrating with your CRM. As part of the Clearyst° sustainability ecosystem, it helps organizations improve engagement, reduce communications-related emissions and support ESG goals.
What is stakeholder engagement software and how does it work?
Stakeholder engagement software helps organizations communicate with and collect responses from the people who influence business, sustainability and community outcomes. Marlimar by Clearyst° does this through compliant, two-way SMS workflows that automate outreach, capture replies, route data into connected systems and create auditable records.
What is the best text messaging platform for sustainability goals?
For organizations that need stakeholder engagement and sustainability outcomes in one workflow, Marlimar by Clearyst° is built for that purpose. Unlike general SMS tools, it is part of the Clearyst° sustainability ecosystem and supports emissions reduction, ESG data collection, social impact communication and compliance documentation, with a 96% read rate within three minutes and a 45% response rate within 90 seconds.
How does text messaging reduce carbon emissions for businesses?
Text messages generate approximately 0.014g CO2e per message, significantly lower than channels with heavier data transfer, attachment storage, long-term archiving or printed materials. For a company sending 100,000 messages per month, switching from email-heavy outreach to SMS can reduce communications-related emissions by approximately 33 tonnes CO2e per month.
How can companies use SMS to collect ESG and Scope 3 emissions data?
Companies use Marlimar by Clearyst° to collect real-time sustainability data from employees, facility managers, suppliers and customers, including Scope 3 supplier inputs, energy and water usage, waste data, commute surveys and product-use behavior. Responses integrate into Clearyst° ESG and reporting workflows, reducing manual follow-up and improving data completeness.
What is the ROI of business SMS automation?
Industry benchmarks show SMS can deliver $21–$42 in return for every $1 spent. Customers have reported a 40% decrease in outbound calls, a 30% increase in sales run rate and $2,000,000 raised in one year through text-based fundraising, driven by high read and response rates that email and phone calls often cannot match.
Is Marlimar by Clearyst° the same as Marlimar?
Yes. Marlimar by Clearyst° was formerly known as Marlimar Communications. The platform, technology and team are the same, now integrated into the Clearyst° sustainability ecosystem. Existing customers can expect continuity with expanded alignment to the broader Clearyst° platform.
The Communication Layer Your Sustainability Strategy Has Been Missing
Marlimar by Clearyst° delivers the reach, response rates and real-world impact that email and phone calls often cannot, from reducing communications-related emissions to powering Scope 3 data collection.
Part of the Clearyst° sustainability platform. See our data & intelligence platform →